Whether you like it or not, people will judge you based on your online accounts and activities. Despite this, most people in positions of authority and expertise do not worry about where they stand in the marketplace.
Do you consider yourself one of the minorities of businesspeople that values developing a memorable personal brand? Then, to get started, you need to choose what you believe in.
A solid personal brand statement concisely and effectively conveys your abilities, aspirations, and beliefs. It does not depend on the company you work or the position you hold.
In addition, it gives your clients, potential clients, and contacts a compelling incentive to pay attention to you. We’ll examine some robust instances of personal brand statements today. First, however, some fundamental issues need to be addressed.
Personal Branding Statements: Frequently Asked Questions
A personal brand statement is a statement that defines who you are.
Your brand statement is your motto if you’re a product. It’s a brief (one to two sentences) explanation of who you are and what you want to accomplish in the professional world.
For inspiration, consider this sample brand statement: Author and marketing expert Ann Handley has written a book called “Empowering Ridiculously Good Marketing.”
I am writing a powerful personal brand statement.
First, you should make a list of your most essential abilities (then filter unique ones)
Secondly, Establish who you’re writing for
Third, consider how you may modify your approach.
Fourth, write a few sentences that include your research from stages one through three.
Finalize it with input from 8-10 individuals and publish it.
Which unique instances of personal branding do you know about?
One of the most recognizable names in the world is Oprah Winfrey. She has a worldwide following and serves as an inspiration to many people. People who make things online, like Mr. Beast and PewDiePie, or people who write books, like James Clear and Mark Manson, also have strong identities that people associate with their work.
When it comes to online promotion, how potent is personal branding?
It’s possible that being genuine is one of the most powerful selling tools available. Even in noisy marketplaces, it may do wonders for your reputation and trustworthiness. For instance, in the crowded field of self-improvement, author Tony Robbins stands out as a beacon of clarity thanks to his ubiquitous brand name recognition. But a name for yourself can’t be sold to others. Upkeep may be a drain as well.
Five examples of compelling personal brand statements
Create a distinctive personal branding statement to establish yourself as a credible professional. I’ve provided you with nine to start your imagination going.
- “The world needs that special gift that only you have” – Marie Forleo
Marie Forleo is recognized for several things, one of which is her MarieTV show, where she chats with business owners. She’s a driven businesswoman whose inspiring slogan draws the eye of website visitors.
This is a potent form of communication with her intended audience (self-confident artists and businesspeople). In addition to being a successful businesswoman, Marie is also a motivational speaker and life coach. Her brand statement hints at the many roles she plays.
- “Travel smarter, cheaper, longer” – Nomadic Matt
Matt’s website is a treasure trove of travel tips. And in his brand statement, he directly tackles the problems his target market faces: they want to travel “smarter,” “cheaper,” and for a “longer” duration.
His blog contains helpful information for anybody who wants to see the world. Thanks to Matt’s efforts, vacationers won’t have to spend too much time feeling overwhelmed by information online. He has hit on the main advantages of his website and how to reap them, which is no small feat.
- “Saving the world from bad content” – Aaron Orendorff
One of my favorite content people is Aaron Orendorff. He is a content creator of enormous proportions, having collaborated with many well-known brands. His slogan, “Saving the world from poor material,” is an accurate summary of his field of knowledge.
Remember that most of Aaron’s readers are CEOs of B2B companies. Consequently, he elaborates on the above slogan by stating explicitly that he develops a “B2B content strategy” and listing the top advantages of his content, including traffic, qualified leads, and scalability, on his site.
Thomas Frank founded College Info Geek to serve the needs of university students. And as you can see up there, he elegantly displays it at the forefront of his site’s landing page. In his own words, he wants to “Become0020A Better Student.”
Anyone seeking to increase their efficiency may benefit from the site’s lessons and other materials. Even if you’re not enrolled in college, Thomas makes the same point in the excerpt below his significant assertion.
What about adding a famous life coaching firm to our list? Most people interested in personal development have heard of Tony Robbins. His motto, “Transform Your Life,” is succinct and motivational as a marketing statement.
It makes a bold assertion that is sure to catch the reader’s attention and addresses them by name. The second phrase (“narrow the gap between where you are now – and where you want to go”) then provides specifics on accomplishing this enormous transformation objective.
What a life coach means when they talk about building your brand, right?
Concluding Remarks
It’s fantastic to work on developing skills that set you apart from the competition. But explain your services and how you stand out from the competition. One way to achieve this is with a brief, memorable phrase known as a “personal brand statement.”
Keep in mind that this statement is a living thing. You want it to demonstrate how far you’ve come professionally and how your unique qualities have developed.
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